Phone: (470) 292-4683 | Email: bobf@haftechsol.com
Professional Summary
Dynamic and results-driven Senior Salesforce Solution Architect with over 19 years of enterprise-level expertise in CRM implementations, AI-driven solutions, and team leadership. Proven track record in designing scalable systems, managing complex projects, and delivering measurable business outcomes across industries like government, finance, and technology.
Core Skills
- Salesforce Architecture & Development (Sales Cloud, Service Cloud, Marketing Cloud)
- Artificial Intelligence Integration & Analytics (Einstein AI, TCRM)
- Strategic Project Management & Team Leadership
- Advanced Data Management & Integration
- Solution Design & Customization
Professional Experience
Senior Salesforce Solution Architect
HAF Technology Solutions | July 2022 – Present
- Leveraged AI and Salesforce for transformative customer solutions.
- Developed Python-based AI applications for CRM analytics.
Director of Product Management, Salesforce Practice
Publicis Sapient | Nov 2021 – July 2022
- Led enterprise-wide Salesforce migration for UPS, integrating IBM rules engines.
- Implemented TCRM and Analytics Studio for global analytics strategies.
Chief Technology Officer
Department of Defense, AFWERX | Aug 2020 – Apr 2021
- Directed Salesforce initiatives for Space Force and other commands.
- Built and led a team for architectural and deployment optimization.
Senior Solution Architect
Accenture | Aug 2018 – Oct 2019
- Designed Salesforce solutions for FedEx and Cox Enterprises.
- Managed technical debt programs and large-scale multi-cloud implementations.
Senior Project Manager & Salesforce Consultant
Various Roles | 2010 – 2018
- Delivered CRM transformations for DuPont, John Deere, and NetJets.
- Streamlined workflows and improved organizational efficiencies by 30%.
Certifications
- Salesforce Certified Admin
- Salesforce Sales Cloud Consultant